Lifestyle in the world of photography is a bit of a buzz word at the moment as we all see headlines on Instagram and in blogs raving about how lifestyle photography will make your brand irresistible. My thoughts on lifestyle photography is that it can be such a great addition to your brand, but it is not for everyone, every business, nor every product. Lifestyle photography is also not something to necessarily shop for in a photographer as it is often mis-marketed due to it's popularity and you could be walking away with just your standard photos anyway.
Lifestyle photography is defined as a kind of photography that mainly aims to capture portrait/people in situations, real-life events or milestones in an artistic manner and the art of the everyday. Lifestyle photography is "posed" in a way that the photographer gives direction and then documents the natural responses evoked by the directions. In my opinion this is how all photography should be approached. As an aspiring photographer I was taught that each image should tell a story and you as the photographer direct the scene much like in film making. This applies to creating a story with and without people in your shots. But to me adding the word "lifestyle" in front of photography can be misleading at times because photographers use it as a marketing tactic. So rather than shopping for a lifestyle photographer in particular, take a look at all the photographers in your area and really look at their images, and their photographic process in-order to find your perfect fit.
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Photography / Business